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Page Background www.greenworldmag.com.au PrintPostApprovedPP 100007330 HorticulturalMarketing,Retailing and Landscaping inAustralasia www.greenworldmag.com.au Vol. 34No.4Summer2016—2017

About our cover

Introducing the new Oates DURAFLEX range of short- and long-handled

garden tools to make gardening easier. With an UNBREAKABLE flexible

rubber connector that absorbs impact and shock. Other features include

a hardened carbon steel powder-coated head with bamboo handle for

strength and durability, PVC ergonomic grip for comfort and high

visibility for safety, which also helps to avoid losing tools. There are 10

garden tools available in the Oates DURAFLEX range.

* In normal use # DuraFlex rubber connector is covered with a conditional 10-year warranty

Features

14 Diary 2017 Dates not to miss. 16 Social & digital media Michael Nelthorpe has tips for creating strong online content. 20 Marketing A roundup of clever, fun and compelling ideas for great events. 28 Surviving summer Turning summer gardening tasks into retail sales. 31 Community focus Greening local schools. 37 Retail tips Advice from Hilton Blake for entertaining summer sales.

People & places

10 Spoga report Rachael Blake shares trends and ideas gleaned from spoga+gafa in Cologne. 25 Retail Meet Sarah Curry, the dynamic force behind Major’s Mulch and a new garden centre and café in West Wyalong, NSW. 32 Grower Mansfield's has improved tree seedling production to meet the Australian tree stock standard. 34 Biosecurity matters Improved focus cuts losses at a leading wholesale nursery. 35 Profile Lauren Butler talks to Tim Uebergang about Melbourne’s system garden. 10 Events Retail 25 Marketing 20

Vol. 34 No. 4 Summer 2016-2017

In the autumn edition...

• Spotlight – nursery technology

• Business development – streamlining

with technology

• Rose & citrus special

• Marketing – Mother’s Day & more

• What’s new – trees, shrubs, edibles

• Growing trends – grow your own &

growing for pollinators

• Retails trends – botanical boutiques

Contents

Departments

4 Welcome 5 News 18 Garden Centres Australia news 22 Australian Institute of Horticulture Inc news 36 New plants & products 41 Easy find & buy 42 Trade day dates for 2017 42 Advertisers’ index Growers 3 2

Horticultural Marketing, Retailing and Landscaping in Australasia