Greenworld – Summer 2016-2017
Tap into an international
audience at spoga+gafa
For many exhibitors the three-day spoga+gafa trade show at Cologne, Germany in September not only provides an
opportunity to showcase and view new products; it is also a forum for global networking. Rachael Blake was there for
and caught up with exhibitors from around the world including Australia.
ith 39,000 visitors from 106
countries and more than 2000
exhibitors representing 59 countries,
the networking opportunities at the annual
spoga+gafa show are immense. It’s also an
opportunity to pick up on trends and be the
first to discover global innovations.
Held at the end of the northern hemisphere
summer, it is also a beautiful time to be in
Germany to enjoy long, sunny, warm days.
Exhibits focus on all aspects of outdoor living
from leisure to gardening, with furniture,
containers, plants, playground and camping
equipment, sheds and decorative ware.
Barbecues are always a big focus of the show
with organisers claiming spoga has the largest
trade show display in the world. The barbecue
display occupies a hall that spills out onto an
outdoor area filled with exhibitors operating
their wares. Needless to say, the barbecue hall
is one of the busiest, with throngs of people
moving through who are attracted by the
Spread over 225,000 square metres and
occupying nine halls in the vast Koelnmesse,
this is a show you should allocate at least a day,
if not two or three, to thoroughly explore.
What impresses about spoga, apart from the
sheer scale of the event, is the high level of
professionalism from the exhibitors and those
manning the stands. All are well versed in their
products and highly approachable. Most speak
English fluently, with signage and information
available in several languages making it easy to
get around and to make good contacts.
There were plenty of Australians at this year’s show
with exhibitors, buyers and observers among the
crowd. This year saw 11 exhibitors from Australia
(see 'Australian exhibitors at spoga+gafa' page 11).
As well, many of the major international exhibitors
including Elho, Gardman and Hozelock, that are
well known to Australian consumers with their
brands retailing here, had stands.
Australian exhibitors included two in the
barbecue hall with Beefeater and Amalfi, both
old hands at spoga. This year marks its fourth
for Amalfi showing their range of wood-fired
pizza ovens to the international market. With a
constant offering of pizzas hot out of the oven,
there was no shortage of interest in their ovens.
As well as tempting buyers with their pizzas,
their stand focused on in-store promotional
material including flue wraps, full-colour
imaging on boxes and door signage.
Also in the barbecuing arena was ‘Everdure
by Heston Blumenthal’, who were launching
their range of stylish electric ignition charcoal
barbecues. Hard at work on the barbecues
were chefs from Blumenthal’s
celebrated Fat Duck restaurant
and Executive Chef Bart