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10

Greenworld – Summer 2016-2017

Tap into an international

audience at spoga+gafa

For many exhibitors the three-day spoga+gafa trade show at Cologne, Germany in September not only provides an

opportunity to showcase and view new products; it is also a forum for global networking. Rachael Blake was there for

Greenworld

and caught up with exhibitors from around the world including Australia.

Events

W

ith 39,000 visitors from 106

countries and more than 2000

exhibitors representing 59 countries,

the networking opportunities at the annual

spoga+gafa show are immense. It’s also an

opportunity to pick up on trends and be the

first to discover global innovations.

Held at the end of the northern hemisphere

summer, it is also a beautiful time to be in

Germany to enjoy long, sunny, warm days.

Exhibits focus on all aspects of outdoor living

from leisure to gardening, with furniture,

containers, plants, playground and camping

equipment, sheds and decorative ware.

Barbecues are always a big focus of the show

with organisers claiming spoga has the largest

trade show display in the world. The barbecue

display occupies a hall that spills out onto an

outdoor area filled with exhibitors operating

their wares. Needless to say, the barbecue hall

is one of the busiest, with throngs of people

moving through who are attracted by the

inviting aromas.

Spread over 225,000 square metres and

occupying nine halls in the vast Koelnmesse,

this is a show you should allocate at least a day,

if not two or three, to thoroughly explore.

What impresses about spoga, apart from the

sheer scale of the event, is the high level of

professionalism from the exhibitors and those

manning the stands. All are well versed in their

products and highly approachable. Most speak

English fluently, with signage and information

available in several languages making it easy to

get around and to make good contacts.

Australian exhibitors

There were plenty of Australians at this year’s show

with exhibitors, buyers and observers among the

crowd. This year saw 11 exhibitors from Australia

(see 'Australian exhibitors at spoga+gafa' page 11).

As well, many of the major international exhibitors

including Elho, Gardman and Hozelock, that are

well known to Australian consumers with their

brands retailing here, had stands.

Australian exhibitors included two in the

barbecue hall with Beefeater and Amalfi, both

old hands at spoga. This year marks its fourth

for Amalfi showing their range of wood-fired

pizza ovens to the international market. With a

constant offering of pizzas hot out of the oven,

there was no shortage of interest in their ovens.

As well as tempting buyers with their pizzas,

their stand focused on in-store promotional

material including flue wraps, full-colour

imaging on boxes and door signage.

Also in the barbecuing arena was ‘Everdure

by Heston Blumenthal’, who were launching

their range of stylish electric ignition charcoal

barbecues. Hard at work on the barbecues

were chefs from Blumenthal’s

celebrated Fat Duck restaurant

and Executive Chef Bart

Beek, who