Greenworld – Spring 2016
Social & Digital Media
Contact your local United
Nurseries for orders.
Follow us on Facebook or
visit our website atwww.united-nurseries.com.au
Advert'), you can schedule your adverts and review your results through
the 'Insights' page.
Traditional print media now offer online pay-per-click advertising.
For instance, if you desire, you can pay
for a click-thru advertisement in the Good Food
online version to receive approximately 175,000 'click-thrus' in about
five days. Each lift-out section of the newspapers has its own web
page and is well targeted.
Digital advertising still requires that you budget according to your needs
and your means.
Michael Nelthorpe is Marketing Director for The Marketing and
Branding Company based in Melbourne.
Marketing plants to Millennials
At Cultivate ’16 held at Columbus, Ohio in July, a panel addressed
the thorny question of marketing plants to the generation we call
the Millennials. The panel was asked: “Are we still trying to sell our
products in the 21st century using a model straight out of the 1980s?”.
An idea that came out of the Town Hall-style discussion was to embrace
marketing that appeals to the emotions, and you’ll appeal to the
Millennials. In other words, don’t just use a sign to promote the features
of a plant, but highlight how it could make your customer feel.
Panel members also recommended stressing the source of plants and
products especially where these are locally grown or produced. This idea
links into the ‘local’ movement in food and eating. Also recommended
was the staging of events and involvement with local activities. Other key
expressions that came through from the discussion were catering to the
Milllennial’s lifestyle and communicating to this group through social
media rather than traditional forms of advertising.
The all-women panel were: Brienne Gluvna Arthur of Brie Arthur
Communications; Tina Bemis of Bemis Farms Nursery in Spencer, MA;
Leslie Halleck of Halleck Horticultural LLC; Lisa Higby Lefevre of
Distinctive Gardens in Dixon, IL; and Angela Treadwell Palmer of Plants
Nouveau. For more on Cultivate ’16 seecultivate16.org
Tap into feelings to market plants to the Millennials.