Greenworld – Spring 2016
be adapted to take different sized pots to make an impressive burst of
plant colour even in a small space and create a display that encourages
multiple plant sales to shoppers.
On the Shamrock Plants’ stand, colourful plants were doing all the
talking. The Shamrock team used vertical display panels of wire mesh
with white window boxes to showcase brightly coloured ornamental
kale and cheery gerberas. The combination was highly effective and
invited a second look.
Telling a story
Green Expo is a good venue to tell the company story to a captive audience.
Rocky Point Mulching incorporated a photographic display of the
company’s history along with a hands-on display of their products, while
Queensland company Harts Nursery used their display stand to showcase
their new state-of-the-art building (see the full story on page 30).
While not every nursery display was built around new releases, new
plants are a drawcard and there were plenty of them on show. Sadly the
new plant’s display itself was rather lacklustre (a line up of potted plants
on stands) although it did provide an opportunity for growers to display
information about their new releases.
to the winners
Best Greenlife Display
Dracaena Farm Nursery
Best Allied Trade Display
Gold & most innovative display
Norwood Industries (left)
Garden City Plastics
Best New Product
Quality Plastic Products for 140mm six cell efficiency tray
The plant display techniques used by many exhibitors are worth
a closer look as many offered good take-home ideas for retailers.
Zoom Gardens used a green wall as a background with the nursery’s
name spelt out in dark foliage (above). The result was striking and
an idea that could be used in other contexts in garden centres. For
example, spelling out emotive words such as ‘dreams’, ‘relax’ or
‘imagine’, which could appeal to young gardeners wanting to create
a statement in their gardens.
Inspiring words were also the backdrop for the plant display on the
Proven Winners stand (below). ‘Dig Bloom Admire’ and ‘Fresh
Fragrant Fun’ caught my eye. Again, these are likely to appeal to the
much-sought-after Millennial shopper.
Shamrock Plants' bronze
winning greenlife display.